Many reasons - which are yours?

The web is a completely new kind of channel for reaching your customers. Why might you want to use this channel for your business?

• You'd like to sell directly from the web.
• You want to reach potential customers who will visit your store or contact you directly.
• You want a "dynamic brochure" that can be bigger, more colorful, more up-to-date, and perhaps cheaper, than the printed kind.
• You want customers to be able to check your stock any time, day or night.
• You produce work with a visual impact: sculpture, interior designs, photographs, paintings - and you want to show potential customers what you can do. Or, as a musician, you have something you'd like them to hear.
• You have time-critical messages for your customers: sales, meetings, presentations, and you need a dynamic way to get them posted.

Not to be ignored is the fact that, more and more, people are expecting savvy businesses to be on line. Everywhere you look advertisements include a web address. Customers ask: "Where's your website?" Web presence alone could be a consideration.

It's critical, though, that whatever you are trying to accomplish, your website be integrated into your sales and marketing strategy. That strategy must take into account the new and often-ignored characteristics of the World Wide Web, the technology behind it, and the evolving attitudes of the public as they clamber to connect into this culture-changing phenomenon.

Sooner or later, for whatever reasons, most businesses will be getting onto the Web. It's not a question of "if", but "when." Is now the time?